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The Power of Your Life: The Sanlam Century of Insurance Empowerment, 1918-2018

Grietjie Verhoef


This book explores a century of business development in The South African Life Assurance Company, from a specific local focus to a national conglomerate expanding into global insurance markets. Established as a strategic vehicle to address Afrikaner economic marginalization and abject poverty at the beginning of the twentieth century, Sanlam has displayed both path dependence and a dynamic adaptability to complex changing contexts to become a global player. The strategic convergence of economic empowerment through the mobilization of savings into insurance products, as well as Afrikaner nation ... More

Keywords: nationalism, life assurance, economic empowerment, financial services, racial segregation, transformation

Bibliographic Information

Print publication date: 2018 Print ISBN-13: 9780198817758
Published to Oxford Scholarship Online: December 2018 DOI:10.1093/oso/9780198817758.001.0001


Affiliations are at time of print publication.

Grietjie Verhoef, author
Professor in Economic and Business History, University of Johannesburg