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The Persuasion Industries – The Making of Modern Britain - Oxford Scholarship Online
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The Persuasion Industries: The Making of Modern Britain

Steven McKevitt


This book presents a history of the UK’s persuasion industries (marketing, advertising, public relations, and branding) between 1969 and 1997. It examines developments in practice, methodology, and application to provide empirical support for the proposition that persuasion played a key role in the making of modern Britain. This period was one of significant change. Persuasion, in a variety of forms, increased in importance and effectiveness to become the driving force within many commercial enterprises. Through a proliferation of new media channels and applications it was also able to penetra ... More

Keywords: advertising, public relations, branding, marketing, brand communication, persuasion industries, consumption

Bibliographic Information

Print publication date: 2018 Print ISBN-13: 9780198821700
Published to Oxford Scholarship Online: December 2018 DOI:10.1093/oso/9780198821700.001.0001


Affiliations are at time of print publication.

Steven McKevitt, author
Visiting Professor in Brand Communication, Leeds Beckett University