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Rational Leadership – Developing Iconic Corporations - Oxford Scholarship Online
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Rational Leadership: Developing Iconic Corporations

Paul Brooker and Margaret Hayward


This book shows how a business version of rational leadership develops business corporations (and inspires people with confidence) by using the appropriate rational methods. The book presents classic examples of leaders using these corporation-developing methods to establish or enhance an iconic corporation. The main examples are Sloan (General Motors), Ohno (Toyota), Kroc (McDonalds), Walton (Walmart), Grove (Intel), and Whitman (eBay). These examples cover a wide range of different times, from the 1920s to the 2000s, and different industries, from fast-food and the automobile to microprocess ... More

Keywords: Rational leadership, iconic corporations, developing business corporations, rational methods, leader’s-eye view, automobiles, fast-food, microprocessors, e-commerce, fashion

Bibliographic Information

Print publication date: 2018 Print ISBN-13: 9780198825395
Published to Oxford Scholarship Online: July 2018 DOI:10.1093/oso/9780198825395.001.0001


Affiliations are at time of print publication.

Paul Brooker, author

Margaret Hayward, author