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Cultural Evolution in the Digital Age - Oxford Scholarship Online
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Cultural Evolution in the Digital Age

Alberto Acerbi


From emails to social media, from instant messaging to political memes, the way we produce and transmit culture is radically changing. This book uses, for the first time, cultural evolution theory to analyze how information spreads, and how it affects our behavior in the digital age. Online connectedness and digital media allows access to networks where cultural transmission is possible, increasing both the availability of cultural models (from whom we can copy) and our reach (the number of individuals who can copy from us). This poses new problems, and new opportunities (Chapter 1). A cogniti ... More

Keywords: cultural evolution, cultural transmission, social networks, social media, digital media, internet, social influence

Bibliographic Information

Print publication date: 2019 Print ISBN-13: 9780198835943
Published to Oxford Scholarship Online: January 2020 DOI:10.1093/oso/9780198835943.001.0001


Affiliations are at time of print publication.

Alberto Acerbi, author
Lecturer in Cognitive Anthropology, Centre for Culture and Evolution, Department of Psychology, Brunel University London