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Algorithmic Regulation$
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Karen Yeung and Martin Lodge

Print publication date: 2019

Print ISBN-13: 9780198838494

Published to Oxford Scholarship Online: October 2019

DOI: 10.1093/oso/9780198838494.001.0001

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PRINTED FROM OXFORD SCHOLARSHIP ONLINE (oxford.universitypressscholarship.com). (c) Copyright Oxford University Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in OSO for personal use. date: 17 September 2021

The Ethics of Algorithmic Outsourcing in Everyday Life

The Ethics of Algorithmic Outsourcing in Everyday Life

(p.98) 5 The Ethics of Algorithmic Outsourcing in Everyday Life
Algorithmic Regulation

John Danaher

Oxford University Press

This chapter focuses on one specific application of algorithmic regulation: the use of AI-based personal digital assistants. Rather than being employed as a tool for shaping the behaviour of others, these algorithmic tools are employed by individuals to assist them in their own self-regarding decision-making and goal achievement. The chapter argues that autonomy is under threat in new and interesting ways. It evaluates and disputes the claim that these new threats should not be overestimated because the technology is just an old wolf in a new sheep’s clothing. Finally, it looks at responses to these threats at both the individual and societal level, and argues that although an attitude of ‘helplessness’ should not be encouraged among users of algorithmic tools, there is an important role for legal and regulatory responses to these threats that go beyond what are currently on offer.

Keywords:   algorithmic regulation, artificial intelligence, AI, personal digital assistants, decision-making

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