Jump to ContentJump to Main Navigation
Thick Big Data – Doing Digital Social Sciences - Oxford Scholarship Online
Users without a subscription are not able to see the full content.

Thick Big Data: Doing Digital Social Sciences

Dariusz Jemielniak


The social sciences are becoming datafied. The questions that have been considered the domain of sociologists, now are answered by data scientists, operating on large datasets, and breaking with the methodological tradition for better or worse. The traditional social sciences, such as sociology or anthropology, are thus under the double threat of becoming marginalized or even irrelevant; both because of the new methods of research, which require more computational skills, and because of the increasing competition from the corporate world, which gains an additional advantage based on data acces ... More

Keywords: Digital social sciences, digital sociology, digital ethnography, virtual ethnography, Big Data, mixed methods, social studies online, internet communities, doing research online

Bibliographic Information

Print publication date: 2020 Print ISBN-13: 9780198839705
Published to Oxford Scholarship Online: May 2020 DOI:10.1093/oso/9780198839705.001.0001


Affiliations are at time of print publication.

Dariusz Jemielniak, author
Full Professor of Management, Kozminski University

Show Summary Details

subscribe or login to access all content.