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Thick Big DataDoing Digital Social Sciences$
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Dariusz Jemielniak

Print publication date: 2020

Print ISBN-13: 9780198839705

Published to Oxford Scholarship Online: May 2020

DOI: 10.1093/oso/9780198839705.001.0001

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PRINTED FROM OXFORD SCHOLARSHIP ONLINE (oxford.universitypressscholarship.com). (c) Copyright Oxford University Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in OSO for personal use. date: 24 July 2021



(p.1) 1 Introduction
Thick Big Data

Dariusz Jemielniak

Oxford University Press

Researching social phenomena online could, until quite recently, be perceived as a novelty. Nowadays, practically every research project in the social sciences needs to take online research into account. An important share of interpersonal interactions and social life has migrated into the online realm. This means that to maintain the current level of interest and detail of social analysis, the introduction of online research is increasingly necessary. This chapter introduces the idea of incorporating digital social science into any social studies project. It argues that not involving an analysis of online communities and social life is no longer an option for the vast majority of social sciences projects. It introduces the three possible approaches to understanding online social sciences: studying people while using the Internet, studying online communities, studying online culture output. It argues that doing research on avatars should be supplemented by doing research on actual people.

Keywords:   digital social sciences, digital turn, cyberspace, online communities, Internet studies

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