Accepting ethic norms involves naturalization of beliefs, assuming them as unalterable truths. Social sciences have been inscribed with certain standards for years. In the last twenty-five years, the practice of having research projects approved by ethics committees has become institutionalized, in some cases leading to extreme bureaucracy and changing the character of the issue, shifting the weight from the personal moral obligation of the researcher and an issue that requires high flexibility and individualism towards a set of forms to be filled out, pseudo-warrants of the safety of the research subjects. However, Internet research has opened the eyes of the sociologists to new problems and caused reconsideration of some issues of research ethics. This chapter discusses key notions of research ethics in the digital studies context. It shows how internet can be a source of infamy, and warns against improper use of data. It positions the fundamental rules of anonymity, privacy, informed consent, data ownership, as well as data confidentiality in the context of digital social studies.
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