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Age of Promises – Electoral Pledges in Twentieth Century Britain - Oxford Scholarship Online
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Age of Promises: Electoral Pledges in Twentieth Century Britain

David Thackeray and Richard Toye


Age of Promises explores the issue of electoral promises in twentieth century Britain—how they were made, how they were understood, and how they evolved across time. It does so through a study of general election manifestos and election addresses. The premise of the book is that a history of the act of making promises—which is central to the political process, but which has not been sufficiently analysed—illuminates the development of political communication and democratic representation. The twentieth century saw a broad shift away from politics viewed as a discursive process whereby, at elec ... More

Keywords: elections, manifestos, Labour Party, Conservative Party, political promises

Bibliographic Information

Print publication date: 2021 Print ISBN-13: 9780198843030
Published to Oxford Scholarship Online: April 2021 DOI:10.1093/oso/9780198843030.001.0001


Affiliations are at time of print publication.

David Thackeray, author
Associate Professor of History, University of Exeter

Richard Toye, author
Professor of Modern History, University of Exeter