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Society and the InternetHow Networks of Information and Communication are Changing Our Lives$
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Mark Graham and William H. Dutton

Print publication date: 2019

Print ISBN-13: 9780198843498

Published to Oxford Scholarship Online: September 2019

DOI: 10.1093/oso/9780198843498.001.0001

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PRINTED FROM OXFORD SCHOLARSHIP ONLINE (oxford.universitypressscholarship.com). (c) Copyright Oxford University Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in OSO for personal use. date: 23 July 2021

The Platformization of Labor and Society

The Platformization of Labor and Society

(p.293) 17 The Platformization of Labor and Society
Society and the Internet

Antonio A. Casilli

Julian Posada

Oxford University Press

This chapter focuses on the role of digital intermediaries in shaping technology, society, and economy under what Casilli and Posada call “the paradigm of the platform.” They trace the historical relationship between platforms, markets, and enterprises to demonstrate the role of algorithms in matching users, pieces of software, goods, and services, and how platforms can create value from the content and data generated by users. Their primary argument is that platforms play a fundamental role in establishing a digital labor relationship with their users by allocating underpaid or unpaid tasks to them. In order to enable and coordinate users’ contributions, platforms need to standardize and fragment (“taskify”) labor processes. The authors conclude by highlighting the link between platformization and automation, with the tech giants employing their users’ data to produce artificial intelligence and machine-learning solutions to an expanding range of problems.

Keywords:   platforms, labor, society, work, task

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