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Institutions and OrganizationsA Process View$
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Trish Reay, Tammar B. Zilber, Ann Langley, and Haridimos Tsoukas

Print publication date: 2019

Print ISBN-13: 9780198843818

Published to Oxford Scholarship Online: August 2019

DOI: 10.1093/oso/9780198843818.001.0001

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PRINTED FROM OXFORD SCHOLARSHIP ONLINE (oxford.universitypressscholarship.com). (c) Copyright Oxford University Press, 2020. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in OSO for personal use. date: 03 December 2020

The Interpretation of Design-Based Cues

The Interpretation of Design-Based Cues

A Processual Approach

(p.118) 8 The Interpretation of Design-Based Cues
Institutions and Organizations

Micki Eisenman

Michal Frenkel

Varda Wasserman

Oxford University Press

We advance current understandings about the nature of interpretative processes unique to design-based cues—elements in the organizational environment, such as colors or textures—that affect institutional processes by shaping behaviors and emotions. The implicit assumption in extant work is that because these cues are salient, they are tightly coupled with distinct meanings. We argue, however, that interpretation in the context of these cues is processual rather than linear or finite. We explain this argument by exploring the interpretation of design-based cues given tensions along three planes: tensions between individual and intersubjective levels of interpretations; tensions among the multiple cues that co-exist in organizational workspaces, whose interpretations may reinforce or contradict each other; and tensions emanating from the ways the design-based cues themselves transform over time due to deliberate and natural change. On the basis of these arguments, we reveal the inherent complexity and dynamism of interpreting these cues.

Keywords:   materiality, transformation, aesthetic interpretation, institutionalization, workspace design, intersubjective interpretation, temporality, interpretation

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