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Poems That Solve PuzzlesThe History and Science of Algorithms$
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Chris Bleakley

Print publication date: 2020

Print ISBN-13: 9780198853732

Published to Oxford Scholarship Online: October 2020

DOI: 10.1093/oso/9780198853732.001.0001

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PRINTED FROM OXFORD SCHOLARSHIP ONLINE (oxford.universitypressscholarship.com). (c) Copyright Oxford University Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in OSO for personal use. date: 24 January 2021

Googling the Web

Googling the Web

(p.143) 8 Googling the Web
Poems That Solve Puzzles

Chris Bleakley

Oxford University Press

Chapter 8 explores the arrival of the World Wide Web, Amazon, and Google. The web allows users to display “pages” of information retrieved from remote computers by means of the Internet. Inventor Tim Berners-Lee released the first web software for free, setting in motion an explosion in Internet usage. Seeing the opportunity of a lifetime, Jeff Bezos set-up Amazon as an online bookstore. Amazon’s success was accelerated by a product recommender algorithm that selectively targets advertising at users. By the mid-1990s there were so many web sites that users often couldn’t find what they were looking for. Stanford PhD student Larry Page invented an algorithm for ranking search results based on the importance and relevance of web pages. Page and fellow student, Sergey Brin, established a company to bring their search algorithm to the world. Page and Brin - the founders of Google - are now worth US$35-40 billion, each.

Keywords:   algorithm, World Wide Web, Google, web search, Tim Berners-Lee, recommender systems, Amazon, Larry Page, Sergey Brin, PageRank

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