New Developments in the Brewing Industry: The Role of Institutions and Ownership
Erik Strøjer Madsen, Jens Gammelgaard, and Bersant Hobdari
Abstract
Institutions and ownership play a central role in the transformation and development of the beer market and the brewing industry. Institutions set the external environment of the brewery through both formal requirements and informal acceptance of these companies’ operations by the public, whereas the owners and their managers adapt to these external challenges but also follow their own agenda in setting up strategies for innovation, marketing, takeovers, etc. The 13 chapters in this book cover changes in a range of institutions, such as excise tax, zoning regulation, trade liberalization, cons ... More
Institutions and ownership play a central role in the transformation and development of the beer market and the brewing industry. Institutions set the external environment of the brewery through both formal requirements and informal acceptance of these companies’ operations by the public, whereas the owners and their managers adapt to these external challenges but also follow their own agenda in setting up strategies for innovation, marketing, takeovers, etc. The 13 chapters in this book cover changes in a range of institutions, such as excise tax, zoning regulation, trade liberalization, consumers’ habits and tastes for beer and sales regulation of alcohol. The responses from the breweries has included a craft beer revolution with a surge in demand for special flowered hops, a globalization strategy from the macrobreweries, outsourcing by contract brewing and knowledge exchange for small-sized breweries, etc. The book consists of two parts. The first includes chapters primarily focusing on institutions, whereas the chapters in the second part take mainly an ownership perspective. The book’s contribution lies primarily in an analysis of the link between institutions and governance, pointing to how the most successful breweries have adapted to the external changes in institutions in the brewery sector.
Keywords:
Brewing industry,
institutions,
informal institutions,
microbreweries,
craft breweries,
beer brand,
brand loyalty,
globalization,
corporate governance,
internationalization
Bibliographic Information
| Print publication date: 2020 |
Print ISBN-13: 9780198854609 |
| Published to Oxford Scholarship Online: June 2020 |
DOI:10.1093/oso/9780198854609.001.0001 |
Authors
Affiliations are at time of print publication.
Erik Strøjer Madsen, editor
Associate Professor, Aarhus University
Jens Gammelgaard, editor
Professor MSO, Copenhagen Business School
Bersant Hobdari, editor
Associate Professor, Copenhagen Business School
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