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New Developments in the Brewing Industry – The Role of Institutions and Ownership - Oxford Scholarship Online
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New Developments in the Brewing Industry: The Role of Institutions and Ownership

Erik Strøjer Madsen, Jens Gammelgaard, and Bersant Hobdari

Abstract

Institutions and ownership play a central role in the transformation and development of the beer market and the brewing industry. Institutions set the external environment of the brewery through both formal requirements and informal acceptance of these companies’ operations by the public, whereas the owners and their managers adapt to these external challenges but also follow their own agenda in setting up strategies for innovation, marketing, takeovers, etc. The 13 chapters in this book cover changes in a range of institutions, such as excise tax, zoning regulation, trade liberalization, cons ... More

Keywords: Brewing industry, institutions, informal institutions, microbreweries, craft breweries, beer brand, brand loyalty, globalization, corporate governance, internationalization

Bibliographic Information

Print publication date: 2020 Print ISBN-13: 9780198854609
Published to Oxford Scholarship Online: June 2020 DOI:10.1093/oso/9780198854609.001.0001

Authors

Affiliations are at time of print publication.

Erik Strøjer Madsen, editor
Associate Professor, Aarhus University

Jens Gammelgaard, editor
Professor MSO, Copenhagen Business School

Bersant Hobdari, editor
Associate Professor, Copenhagen Business School

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Contents

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Introduction

Erik Strøjer Madsen, Jens Gammelgaard, and Bersant Hobdari

Part I Institutions: Formal and Informal

2 Navigating the Regulatory Environment in American Urban Areas

Matthew Lehnert, Isabelle Nilsson, and Neil Reid

3 The Dynamics of the Hops Industry

Sven Van Kerckhoven, Michelangelo van Meerten, and Casey Wellman

4 Science Knowledge Exchange in Brewing

Jan Marian Lichota and John Brauer

5 Price Promotions in Space and Time

Jens-Peter Loy, Thomas Glauben, and Amelie Mongrowius

Part II Ownership: Corporate Governance and Industry Consolidation

10 Contract Brewing and Its Implications for the Beer Industry

Sven Van Kerckhoven, Michelangelo van Meerten, and Casey Wellman

12 Corporate Governance and Internationalization in Japanese Brewing Companies

Kanako Kitayama, Christopher Williams, and Seijiro Takeshita

End Matter