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Food and Nutrition EconomicsFundamentals for Health Sciences$
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George C. Davis and Elena L. Serrano

Print publication date: 2016

Print ISBN-13: 9780199379118

Published to Oxford Scholarship Online: November 2017

DOI: 10.1093/oso/9780199379118.001.0001

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PRINTED FROM OXFORD SCHOLARSHIP ONLINE (oxford.universitypressscholarship.com). (c) Copyright Oxford University Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in OSO for personal use. date: 29 July 2021

Neuroeconomics

Neuroeconomics

Pointing Toward a Unifying Framework for Decision Making

Chapter:
(p.135) 10 Neuroeconomics
Source:
Food and Nutrition Economics
Author(s):

George C. Davis

Elena L. Serrano

Publisher:
Oxford University Press
DOI:10.1093/oso/9780199379118.003.0010

Chapter 10 places both the neoclassical and behavioral economic approaches under the broader unifying framework of neuroeconomics. The chapter uses insights from the neuroscience and neuroeconomics literature to consider food and nutrition choices within a dual systems dual objectives framework with limited cognitive resources. This framework allows us to reinterpret and re-evaluate various factors already discussed in the book, ranging from income, to prices, to information campaigns, to behavioral effects. This broader framework sheds new light on why some factors may seem more important than others. This leads naturally to a discussion of the types of nutrition interventions that are most likely to be most effective as well.

Keywords:   nudge, neuroeconomics, cognitive resources, system1, system 2, hedonic benefits, health benefits

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