Jump to ContentJump to Main Navigation
Food and Nutrition EconomicsFundamentals for Health Sciences$
Users without a subscription are not able to see the full content.

George C. Davis and Elena L. Serrano

Print publication date: 2016

Print ISBN-13: 9780199379118

Published to Oxford Scholarship Online: November 2017

DOI: 10.1093/oso/9780199379118.001.0001

Show Summary Details
Page of

PRINTED FROM OXFORD SCHOLARSHIP ONLINE (oxford.universitypressscholarship.com). (c) Copyright Oxford University Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in OSO for personal use. date: 30 July 2021

Now or Later

Now or Later

(p.113) 8 Now or Later
Food and Nutrition Economics

George C. Davis

Elena L. Serrano

Oxford University Press

Chapter 8 provides the economic framework for analyzing the trade-offs between ‘now’ rewards (e.g., hedonic effects) and “later” rewards (e.g., health effects). Because health effects occur in the future and may be uncertain, health considerations are often heavily discounted when making food and nutrition choices. This heavy discounting of future effects is known in economics as present consumption bias. The chapter discusses the implications the present consumption bias will have for a choice between a healthy unsavory food versus an unhealthy indulgent food. It discusses the implications this present consumption bias may have for nutrition interventions. The chapter closes with some of the main empirical findings on present consumption bias related to food and nutrition choices.

Keywords:   intertemporal choice, discounting, certainty, uncertainty, present consumption bias, delayed gratification

Oxford Scholarship Online requires a subscription or purchase to access the full text of books within the service. Public users can however freely search the site and view the abstracts and keywords for each book and chapter.

Please, subscribe or login to access full text content.

If you think you should have access to this title, please contact your librarian.

To troubleshoot, please check our FAQs , and if you can't find the answer there, please contact us .