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Food and Nutrition EconomicsFundamentals for Health Sciences$
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George C. Davis and Elena L. Serrano

Print publication date: 2016

Print ISBN-13: 9780199379118

Published to Oxford Scholarship Online: November 2017

DOI: 10.1093/oso/9780199379118.001.0001

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PRINTED FROM OXFORD SCHOLARSHIP ONLINE (oxford.universitypressscholarship.com). (c) Copyright Oxford University Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in OSO for personal use. date: 30 July 2021

Insights from Behavioral Economics

Insights from Behavioral Economics

(p.123) 9 Insights from Behavioral Economics
Food and Nutrition Economics

George C. Davis

Elena L. Serrano

Oxford University Press

Chapter 9 gives an overview of behavioral economics, the set of environmental and psychological factors that influence food and nutrition choices, beyond the neoclassical economics resource constraint focus. The non-resource based factors can range from an enticing smell, relaxing music, and different plate sizes to a change in how nutrient information is presented, to name a few. In economics, these factors are studied in the subfield of behavioral economics. The chapter defines behavioral economic effects and outline the eight, key major behavioral economics effects that would seem especially relevant for food and nutrition choices. Throughout, it presents some of the main empirical findings on these behavioral economics effects.

Keywords:   behavioral economics, environmental cues, default, framing, ambiguity, confirmation bias, loss aversion, decision fatigue, projection bias, and nudging

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