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Corporate Reputation and Social Activism – Strategic Interaction, Firm Behavior, and Social Welfare - Oxford Scholarship Online
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Corporate Reputation and Social Activism: Strategic Interaction, Firm Behavior, and Social Welfare

Jose Muguel Abito, David Besanko, and Daniel Diermeier


This book presents a theory of corporate campaigns in which activists use campaigns as a means of harming a firm’s reputation in hope of motivating it to increase its private regulation—corporate social responsibility (CSR) activities aimed at reducing negative externalities or other forms of social harm caused by the firm. The analysis is dynamic in nature because interactions between activists and firms unfold over time. This captures the idea that a firm’s reputation is an asset that can be built or harmed over time. As a firm’s reputation grows, the firm tends to coast on its reputation by ... More

Keywords: activist, corporate campaign, reputation, private politics, private regulation, corporate social responsibility, crisis, dynamic stochastic game, Markov perfect equilibria

Bibliographic Information

Print publication date: 2019 Print ISBN-13: 9780199386154
Published to Oxford Scholarship Online: September 2019 DOI:10.1093/oso/9780199386154.001.0001


Affiliations are at time of print publication.

Jose Muguel Abito, author
Assistant Professor of Business Economics and Public Policy, The Wharton School, University of Pennsylvania

David Besanko, author
Alvin Huss Professor of Management and Strategy, Kellogg School of Management, Northwestern University

Daniel Diermeier, author
IBM Professor of Regulation and Competitive Practice and Director, Ford Motor Company Center for Global Citizenship, Kellogg School of Management, Northwestern University