Jump to ContentJump to Main Navigation
Deities and DevoteesCinema, Religion, and Politics in South India$
Users without a subscription are not able to see the full content.

Uma Maheswari Bhrugubanda

Print publication date: 2018

Print ISBN-13: 9780199487356

Published to Oxford Scholarship Online: February 2019

DOI: 10.1093/oso/9780199487356.001.0001

Show Summary Details
Page of

PRINTED FROM OXFORD SCHOLARSHIP ONLINE (oxford.universitypressscholarship.com). (c) Copyright Oxford University Press, 2020. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in OSO for personal use. date: 29 November 2020

From Representing Gods to Representing the Telugu People

From Representing Gods to Representing the Telugu People

N.T. Rama Rao, Mythologicals, and Populism

Chapter:
(p.43) 1 From Representing Gods to Representing the Telugu People
Source:
Deities and Devotees
Author(s):

Uma Maheswari Bhrugubanda

Publisher:
Oxford University Press
DOI:10.1093/oso/9780199487356.003.0002

This chapter focuses on the film and political career of N.T. Rama Rao to discuss the ways in which the mythological film was central to the emergence of the male star into the position of a populist leader, one who appears capable of representing the interests of the Telugu people. Through the mythological and the socio-fantasy genres, NTR emerges both as the embodiment of Telugu heritage as well as the pre-eminent modern citizen–subject. In this chapter, I draw upon Ernesto Laclau’s idea of populist reason as well as recent anthropological work on affect to think through the relation between politics and affect and also to point to the fact that there are spill-overs between the fields of politics, popular entertainment, and religion which need our critical attention.

Keywords:   mythological cinema, populism, N.T. Rama Rao, Telugu Desam Party, socio-fantasy, politics and affect, voice in cinema, vernacular politics

Oxford Scholarship Online requires a subscription or purchase to access the full text of books within the service. Public users can however freely search the site and view the abstracts and keywords for each book and chapter.

Please, subscribe or login to access full text content.

If you think you should have access to this title, please contact your librarian.

To troubleshoot, please check our FAQs , and if you can't find the answer there, please contact us .