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Deities and DevoteesCinema, Religion, and Politics in South India$
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Uma Maheswari Bhrugubanda

Print publication date: 2018

Print ISBN-13: 9780199487356

Published to Oxford Scholarship Online: February 2019

DOI: 10.1093/oso/9780199487356.001.0001

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Performing Deities and Devotees

Performing Deities and Devotees

Debating Film-Making Practices

(p.188) 5 Performing Deities and Devotees
Deities and Devotees

Uma Maheswari Bhrugubanda

Oxford University Press

Chapter 5 adopts the framework suggested by Partha Chatterjee for the study of popular culture wherein the critical focus is on disciplinary practices rather than underlying beliefs or concepts. Therefore, it continues the previous chapter’s reflections on affect and embodiment through an anthropology of film-making and film-screening practices. Drawing on biographies and memoirs of film-makers and actors as well as personal interviews it tracks the debates within the disciplinary field of cinema and brings into view the diversity of perceptions and changing production and performance practices when it comes to representing divinity and religiosity. It also pays special attention to the unique modes of publicity and tailor-made marketing strategies adopted for these religious genres.

Keywords:   film technology, special effects, anthropology of film, discipline, popular culture, film publicity, film acting

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