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The Algebra of Warfare-WelfareA Long View of India's 2014 Election$
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Irfan Ahmad and Pralay Kanungo

Print publication date: 2019

Print ISBN-13: 9780199489626

Published to Oxford Scholarship Online: July 2019

DOI: 10.1093/oso/9780199489626.001.0001

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PRINTED FROM OXFORD SCHOLARSHIP ONLINE (oxford.universitypressscholarship.com). (c) Copyright Oxford University Press, 2020. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in OSO for personal use. date: 25 October 2020

Media, Corporates, and Democracy

Media, Corporates, and Democracy

Lessons from the 2014 General Elections

(p.271) 9 Media, Corporates, and Democracy
The Algebra of Warfare-Welfare

Sudhir Pattnaik

Oxford University Press

Indian democracy became increasingly corporatized since the advent of neoliberal economy, resulting in the emergence of a corporate–media–politics nexus. Narendra Modi, as the chief minister of Gujarat, extended patronage to the corporates in the pretext of development. Hence, the corporate world overwhelmingly endorsed his candidature as prime minister. The corporate-controlled media went all out projecting him as a strong charismatic leader and icon of development. Interestingly, the same corporate and media backed Odisha’s Chief Minister Naveen Patnaik in his state for his corporate-friendly record. As a result, Modi’s charisma was not very effective in Odisha and Naveen Patnaik got an outstanding victory. In this light, the chapter argues that democracy is in peril when the corporate and media dictate the policy of political parties and the government.

Keywords:   Vibrant Gujarat, Gujarat Model of Development, Dongria Kondhs, Niyamgiri, Vedanta, Forest Rights Act, corporate media, social media, Sangh Parivar

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