Jump to ContentJump to Main Navigation
The Algebra of Warfare-WelfareA Long View of India's 2014 Election$
Users without a subscription are not able to see the full content.

Irfan Ahmad and Pralay Kanungo

Print publication date: 2019

Print ISBN-13: 9780199489626

Published to Oxford Scholarship Online: July 2019

DOI: 10.1093/oso/9780199489626.001.0001

Show Summary Details
Page of

PRINTED FROM OXFORD SCHOLARSHIP ONLINE (oxford.universitypressscholarship.com). (c) Copyright Oxford University Press, 2020. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in OSO for personal use. date: 30 October 2020

On the Ground

On the Ground

The Unfolding of the 2014 General Election Campaign

Chapter:
(p.290) 10 On the Ground
Source:
The Algebra of Warfare-Welfare
Author(s):

Patrick French

Publisher:
Oxford University Press
DOI:10.1093/oso/9780199489626.003.0011

Based on a personal journey through states in south, west, and north India, starting from Bengaluru and ending with Banaras, this chapter examines popular and elite conceptions of electoral politics during the 2014 Indian general election campaign. It argues that the National Democratic Alliance’s success was not monocausal, but arose from effective targeting of ‘winnable’ seats, high turnout by new voters, the professionalism of the BJP’s national campaign, and limits in the success of appeals to caste identity in favour of voter preference based on economic self-interest and aspiration. Using interviews with individuals, ‘On The Ground’ looks at the ways local, regional, or state factors can affect voting decisions.

Keywords:   Congress, Modi, electoral, Gandhi, Bharatiya Janata Party, voting, Kejriwal, politics, campaign

Oxford Scholarship Online requires a subscription or purchase to access the full text of books within the service. Public users can however freely search the site and view the abstracts and keywords for each book and chapter.

Please, subscribe or login to access full text content.

If you think you should have access to this title, please contact your librarian.

To troubleshoot, please check our FAQs , and if you can't find the answer there, please contact us .