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The Algebra of Warfare-WelfareA Long View of India's 2014 Election$
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Irfan Ahmad and Pralay Kanungo

Print publication date: 2019

Print ISBN-13: 9780199489626

Published to Oxford Scholarship Online: July 2019

DOI: 10.1093/oso/9780199489626.001.0001

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Caste and Cultural Icons

Caste and Cultural Icons

BJP’s Politics of Appropriation in Tamil Nadu

(p.218) 7 Caste and Cultural Icons
The Algebra of Warfare-Welfare

R. Thirunavukkarasu

Oxford University Press

The Bharatiya Janata Party (BJP) may be an insignificant entity in the electoral arena of Tamil Nadu as the party won only one seat in the 2014 parliamentary elections. However, its efforts to expand its support base in the state where ideologically hostile political dispensations have near hegemonic presence demand a thorough scrutiny. BJP’s endeavours to expand by vernacularizing itself are arguably met with resistance, yet the party’s desperation to project itself as a Tamilized Hindutva party must be dissected. While tracing the genealogy of the BJP’s electoral performance and its modus operandi to expand its support base, this chapter elaborates a two-way process of ‘vernacularization’ and ‘pan-Indianization’.

Keywords:   Devendrakula Vellalar, Dravidian movement, Gandhi, Pandit Iyotheedasar, Periyar E.V. Ramasamy, Singaravelar, Tamil Nadu Muslim Munnetra Kazhagam, Tamil Nationalism

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