Jump to ContentJump to Main Navigation
The Algebra of Warfare-WelfareA Long View of India's 2014 Election$
Users without a subscription are not able to see the full content.

Irfan Ahmad and Pralay Kanungo

Print publication date: 2019

Print ISBN-13: 9780199489626

Published to Oxford Scholarship Online: July 2019

DOI: 10.1093/oso/9780199489626.001.0001

Show Summary Details
Page of

PRINTED FROM OXFORD SCHOLARSHIP ONLINE (oxford.universitypressscholarship.com). (c) Copyright Oxford University Press, 2020. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in OSO for personal use. date: 31 October 2020

Hindutva’s Reach Out to Muslims in the 2014 Elections

Hindutva’s Reach Out to Muslims in the 2014 Elections

A Historical Analysis

(p.242) 8 Hindutva’s Reach Out to Muslims in the 2014 Elections
The Algebra of Warfare-Welfare

Mohammad Reyaz

Oxford University Press

At the peak of the 2014 election campaign, Delhi was dotted with posters like ‘Na Doori Na Khaai, Modi Hamara Bhai’ (neither difference nor gap, Modi is our brother). These posters announcing Narendra Modi as ‘our brother’, were put up by Maulana Suhaib Qasmi of Jamaat Ulema-e-Hind, aligned to the BJP. Several such groups of BJP’s Muslims worked to mobilize Muslim votes for the right-wing Hindutva party. Drawing upon field reporting, covering the 2014 elections, and interviews with some of the political leaders and stake-holders of these organizations (and their literature), this chapter examines three key issues: contradiction between BJP’s outreach programmes towards Muslims and their condemnation of similar initiatives by other political parties as ‘Muslim appeasement’; perception of Muslim identity among leaders engaging in such initiatives; and whether such outreach programs had any impact in drawing Muslim voters towards the BJP?

Keywords:   election, politics, Hindutva, Modi, Muslim, minority, BJP’s Muslim, Indian Muslim

Oxford Scholarship Online requires a subscription or purchase to access the full text of books within the service. Public users can however freely search the site and view the abstracts and keywords for each book and chapter.

Please, subscribe or login to access full text content.

If you think you should have access to this title, please contact your librarian.

To troubleshoot, please check our FAQs , and if you can't find the answer there, please contact us .