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The Intelligent Web – Search, smart algorithms, and big data - Oxford Scholarship Online
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The Intelligent Web: Search, smart algorithms, and big data

Gautam Shroff


As we use the Web for social networking, shopping, and news, we leave a personal trail. These days, linger over a Web page selling lamps, and they will turn up at the advertising margins as you move around the Internet, reminding you, tempting you to make that purchase. Search engines such as Google can now look deep into the data on the Web to pull out instances of the words you are looking for. And there are pages that collect and assess information to give you a snapshot of changing political opinion. These are just basic examples of the growth of "Web intelligence", as increasingly sophist ... More

Bibliographic Information

Print publication date: 2013 Print ISBN-13: 9780199646715
Published to Oxford Scholarship Online: June 2021 DOI:10.1093/oso/9780199646715.001.0001


Affiliations are at time of print publication.

Gautam Shroff, author

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