Beyond Eurocentric Culture, Narrative, and Identity
This chapter discusses how globalization through the mechanism of neoliberalization shapes spaces, places, and identities. It is argued that a “decolonial perspective” on Euro-American psychology provides specific conceptual frameworks to excavate its cultural origins; allows the colonial and postcolonial structure of the discipline to be analyzed through the lens of history, identity, power, and culture; and highlights the ways in which the Euro-American version of psychology is exported, reiterated, and reproduced in the era of neoliberal and global capitalism. The chapter contextualizes and clarifies the larger aims of the book by embedding them within the interrelated theoretical frameworks of culture, narrative, and identity. It explains in detail how globalization as a discourse creates asymmetrical and hybrid narratives among urban Indian youth culture.
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