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Decolonizing PsychologyGlobalization, Social Justice, and Indian Youth Identities$
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Sunil Bhatia

Print publication date: 2017

Print ISBN-13: 9780199964727

Published to Oxford Scholarship Online: September 2017

DOI: 10.1093/oso/9780199964727.001.0001

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Outsourcing the Self

Outsourcing the Self

Work, Love, and Money in the Call Center Culture

(p.127) Chapter 6 Outsourcing the Self
Decolonizing Psychology

Sunil Bhatia

Oxford University Press

This chapter analyzes how call center workers, who are mostly middle- and working-class youth, create narratives that are described as expressing modern forms of “individualized Indianness.” The chapter demonstrates how call center workers produce narratives of individualized Indianness by engaging in practices of mimicry, accent training, and consumption; by going to public spaces such as bars and pubs; and by having romantic relationships that are largely hidden from their families. The narratives examined in this chapter are created out of an asymmetrical context of power as young Indians work as “subjects” of a global economy who primarily serve “First World” customers. The interviews with Indian youth reflect how tradition and modernity, mimicry and authenticity, collude with each other to dialogically create new middle-class subjectivities.

Keywords:   outsourcing, call center, middle class, accents, gender, individualized identities, stress, sexuality

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